By creating effective headlines and openers, you will discover how to grab your reader's attention and keep them engaged. You will start by exploring the basics of effective writing skills and how to apply them in a variety of digital formats to strengthen your foundation. This course delves into the best practices for writing for online media. The media format is highly adaptable and is the foundation of press releases, event announcements, newsletters, articles, and other forms of communication with public audiences. This flexible form of writing is used for public relations, marketing, blogs and informative stories. Attending Symposium sessions is not required to successfully complete the certificate program.Ĭrafting media stories for the online world is a critical skill for any professional who engages in communication with the general public. Throughout the year, you may participate in as many sessions as you wish. Once enrolled in your program, you will receive information about upcoming events. Symposium events are held several times throughout the year. This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. By the end of this program, you will have developed a set of best practices to make you a better writer.įor the best experience in this program it is recommended to take these courses in the order that they appear. Through each course, you have the opportunity to put each concept into practice for writing types and audiences of your choice. You will then explore diverse applications and practice specific writing assignments, whether writing a post for a website or social media, creating a press release or media story, or composing an email summarizing a policy change or new business opportunity. You will review writing commonalities that transcend content type and delivery methods. You will examine how to write content that attracts attention and engages the reader in a manner that increases the likelihood that your message is received. This certificate program provides an opportunity to strengthen your copywriting and content writing skills. Whether creating content for a social media brand strategy, writing an executive brief, or developing an email campaign, writing effective copy to deliver the right content, to the right audience, at the right time, is the key to success. Crafting effective content and copy is an essential skill for anyone looking to spread a message.
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